Attracting a slightly older audience are make-up mogul Jeffree Star (No. 8), a 32-year-old with a popular children’s educational channel where he sings about aquatic animals and visits children’s museums. 7), the only woman with the numbers to make the earnings-based list, and newcomer to the list Blippi (No. The little guy now has a line of branded merchandise-toys, backpacks, toothpaste, more-at Target, Amazon and Walmart that did $200 million in sales last year, and a Nickelodeon series called Ryan’s Mystery Playdate. ![]() He’s famous for so-called unboxing videos, in which he takes toys out of their packages and reviews them. The top earner was nine-year-old Ryan Kaji, who clambered atop first place for the third year in a row. internet users ages 15-25 tune into YouTube. ![]() According to research firm Statista, 77% of U.S. The major stars continue to cater to the young-or at least those with a youthful sense of humor. Jimmy Donaldson, aka MrBeast, started posting to YouTube in 2012 but has seen his channel soar in popularity over the last two years.
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